Website Strategy and Planning
How does a web consultant help?
A consultant guides you through the planning and helps with implement the solution. The process covers many areas, including:
- How to make a website useful to users
- How to build up a mailing list
- Ways to generate sales leads
- Focus on the various user groups
- Measure progress towards goals
- Attain better ranking in search engines
- Search engine marketing
- Technical issues (which technology)
- Making the site useable for all types of users
- Content management and updates
- Best practice email newsletters
- Legal compliance
- etc.
Build a house without expert advice?
Not likely - you need an architect to ensure good construction , in terms of quality of build, robustness, legal compliance, security, value for money etc.
The same is true for websites - a business needs a web consultant to help create a strategy, lay out a plan, and manage the implementation.
You understand your business the best, and a web consultant understands business on the web, and can work out how best to apply it to yours.
"I love it when a plan comes together!"
Some people remember this saying from the 1980's. So, why do so many businesses create a website without any obvious plan?
Without a plan,....
- how will you be successful?
- how can you even define success/goals/objectives?
- how will you know if you're progressing towards those goals?
- how will you know what to do if you aren't!?