Case Studies

Project	Email newsletter campaign
Date	Jan 2005
Website	www.smpsva.org
Challenge	The Society for Marketing Professionals, Virginia, regularly sends an email newsletter to subscribers and members. The current process was time-consuming, ineffective, had large number of emails bouncing back (ie not delivered), and they were unable to measure how successful each newsletter was.
Solution	Flourish implemented a solution to : reduce the management and time required; improved the subscription and delivery process; created a more effective looking email that immediately attracted positive comments; reduced the number of bounced emails; and provided feedback on the impact of each campaign. Subscribe to their email newsletter >>